In order to sustain business operations during the COVID-19 pandemic, nearly all industries
have to adopt online technology and social media marketing activities (SMMAs). Globally …

Social media has changed the marketing phenomenon, as firms use social media to inform,
impress, and retain the existing consumers. Social media marketing empowers business …

This study used customers' experiences to assess the role of social media marketing (SMM)
efforts in increasing online customer-based loyalty in the banking sector in Jordan, and …

The study conducted primarily examined the effect of Social Media Marketing Effect on
Brand equity in creating Purchase Intention and Customer equity. For this purpose, we …

Purpose The world has been forced to implement movement restriction strategy because of
the COVID-19 pandemic, and industries have to embrace online technologies and social …

Social media marketing plays a relevant role in the brand promotion of enterprises owing to
its advantages of rapid and diversified communication with consumers. The Chinese Internet …

The purpose of this study is to gain a comprehensive understanding of the relationship
between social media marketing activities (SMMAs) and customer equity (CE) in the training …

Bu çalışmanın amacı, sosyal medya pazarlama çabalarının marka değeri, ilişki değeri ve
tüketici davranışları üzerine etkisini incelemektir. Ayrıca, marka değeri ve ilişki değerinin …

Purpose—In the business sector, reliable and timely data are crucial for business
management to formulate a company's strategy and enhance supply chain efficiency. The …

This research aims to determine the influence of Social Media Marketing Activities on Brand
Equity and Brand Loyalty among Lazada Marketplace ConsumersTo gain a more …