Social media is constantly changing the business landscape across all economic sectors.
Given this, small and medium enterprises (SMEs) are leveraging this to give their …

Objective: Critical success factors models for SMEs provide information to SMEs that were
utilized to develop policies and strategies for best business practices that will mitigate …

In an era characterized by rapid technological advancements, the integration of digitalization
within SMEs has redefined their operational paradigms. This study aims to illuminate the …

The convergence of the mobile phone and mobile internet presents endless opportunities
for the hospitality sector. This study aims to explore knowledge about benefits and usage of …

The study examines the influence of digital marketing on the financial and operational
performance of Laos-based firms using Smart PLS4 Structural Equation Model (SEM) …

Social networking sites (SNSs) gaining popularity and have become a prevailing
communication technology among the contemporary internet users. Marketers are …

This study aims to identify the various criteria that affect the adoption of digital marketing by
small and medium-sized enterprises. Five key criteria are identified through extensive …

For firms, digital marketing is revolutionary and machine learning has profoundly
transformed the future of digital advertising. This chapter looked at the possible influence of …

The research aims to analyze government spending and its impact on banking credit
through oil revenue fluctuations in the Iraqi economy for the period (2004-2021). The …

Анотація У статті розглянуто сутність технології «The Line», її економічна ефективність
та вплив на функціонування міста. Проаналізовано декілька зарубіжних прикладів …