Purpose To understand how customer engagement has been researched in the last decade,
the purpose of this paper is to provide a systematic review of customer engagement …

Purpose The purpose of this paper is to provide a detail review of the social selling literature
and to offer future research needs. Social selling has gained the attention of sales …

This study examines whether the adoption of artificial intelligence (AI) in the workplace can
make employees satisfied with AI service quality and increase their job satisfaction. The …

Customer engagement entails unequivocal frontline service employees' top performances
and recommendable behaviors through management appropriate leadership to flourish …

Purpose This study aims to understand how integration efforts at both communication and
channel levels can foster customer engagement behavior in the retail sector from the …

Practitioners and academicians are of the view that an engaged workforce is essential to
attain competitive advantage. The role of employee engagement is even more critical in the …

This study explores how internal marketing influences employees' perceived ability to
deliver service quality in the conventional banking industry in Oman. The influence of …

Competition in the service industry is intense. To deliver value-added services, more
companies are focusing on consumers as a powerful means of establishing firm …

Purpose Retailers are increasingly considering the introduction of service robots in their
stores to support or even replace service staff. Service robots can execute service scripts …

Purpose Big data analytics (BDA) helps service providers with customer insights and
competitive information. It also empowers customers with insights about the relative merits of …