In view of global environmental deterioration and climate change, researchers from multiple
fields of the behavioral sciences examine the determinants of pro-environmental behavior …

Highlights•Both personal and group values and identities influence climate
action.•Environmental values and identities are consistent motivators of climate …

Artificial intelligence (AI) is (re) shaping strategy, activities, interactions, and relationships in
business and specifically in marketing. The drawback of the substantial opportunities AI …

Hazardous anthropogenic particles, such as microplastics (MPs) in the lake ecosystems, are
a serious concern. In this work, we have investigated the seasonal occurrence and …

Grounded in the behavioral reasoning theory, this study aims to determine the impact that
green brand awareness (GBA) and perceived green brand credibility (PGBC) have on …

The rise of meat consumption in China has increased attention on efforts to mitigate the
various environmental, health, and animal welfare consequences of animal agriculture …

As consumers are key players in the transition towards a sustainable consumption pattern,
this study aims to assess what consumers consider most important in sustainable food …

This study examines the effectiveness of green identity labeling and environmental
information in nudging consumers toward pro-environmental food choices, using an online …

Green advertising aims to communicate pro-environmental dimensions of products to
achieve an increase in sales. Within a general advertising framework, we organize studies …

To mitigate anthropogenic climate change, it is important to know what motivates individuals
to support and take climate action. Values reflect universal, general, desirable goals which …