This study investigates how B2B relationships can be nurtured in the cultural environment of
the Indian management style. We have considered three prominent Indian cultural attributes …

The purpose of this research is twofold:(1) to examine the impact of gamification on user
experiences, customer engagement, and purchase intentions in the financial industry and …

This study builds on the behavioral theory of the firm to show that firm performance is an
essential antecedent of succession planning activities in family firms. A sample of 209 family …

While the critical role of guanxi in relationally governed Chinese B2B relationships is well
recognised, Artificial Intelligence (AI) assisted smart loan services are introduced to reduce …

As a useful tool for business research, PLS-SEM is widely adopted for the assessment of
causal-predictive relationships of models when developing and testing theories …

Organic foods have been argued to be highly beneficial for human health and
environmental sustainability. Interest in organic food consumption has been steadily …

Purpose The research empirically examines the role of artificial intelligence (AI) integrated
with social customer relationship management (SCRM) in multinational enterprises (MNEs) …

Purpose This study aims to investigate the generalizability of Daniela Weismeier-Sammer's
(2011) replication study on entrepreneurial behavior and extended the model by …

The world has witnessed a meteoric rise of remote working using digital platforms and
technologies due to the COVID-19 pandemic. Since data is at the heart of the digital work …

The emergence of new technologies has had a noteworthy impact on communication
systems, leading to the importance of conducting research in this area due to the significant …