Increasingly stringent environmental regulations and consumer awareness around
environmental protection and sustainability are driving forces in the hotel industry. We …

This study intended to frame the specific role of corporate social responsibility (CSR) in
customer retention process by taking into account the mediating impact of brand attitude …

The development of trust among the customers of the organization is a key objective and
critical to obtaining a competitive advantage. Therefore, this study was examined to assess …

The role of brand value in driving brand competitiveness has recently received attention
from marketing scholars like Winzar, Baumann, and Chu (2018). From the perspectives of …

Consumers' health and environmental concerns drive demands for organic green goods.
This perspective compels businesses to create organic green goods using sustainable …

This study aims to empirically test the effect of brand trust on brand commitment and brand
loyalty while examining the mediating and moderating roles of brand commitment and brand …

Consumer buying behavior is an important aspect in every marketing strategy to produce
maximum output from the market. This study aims to determine how advertisement affects …

In response to the increasing ubiquity of social media platforms, improved consumer choice,
and technological progress, the importance of consumer-generated content (CGC) …

Companies can use digital media in promoting their business or social media like Facebook,
Instagram, YouTube. Many researchers examine the effects of different uses of social media …

In this study, we map the fast-growing body of knowledge on responsible management in
the hotel industry. We aimed to provide scholars with guidance on navigating the rich and …