This article presents a systematic review of the nostalgia literature (205 articles) using
PRISMA protocols. It dwells on three questions: What do we know about nostalgia? What do …

Growing usage of social media has provided marketers a better space to engage with
customers. However, research examining effects of social media marketing from the …

This study aims to understand how website interactivity (active control and reciprocal
communication) can impact purchase intention through website involvement and how the …

In the latest decades, emotions have become an important research topic in all behavioral
sciences, and not the least in advertising. Yet, advertising literature on how to measure …

During the past 15 years, brand equity has been a priority topic for both practitioners and
academics. In this paper, the authors propose a new framework for conceptualising brand …

This conceptual article uses an appraisal theory perspective to define the construct of hope
and describe its relevance to consumer behavior, marketing, and public policy in the …

Purpose Analyzing sport fans' emotions has attracted much attention and offered important
implications for research on sport consumer behavior. As such, diverse emotional factors …

The Effects of Music on Emotional Response, Brand Attitude and Purchase Intent in an
Emotional Advertising Condition Page 1 Page 2 The Effects of Music on Emotional Response …

Recent theory on narrative processes suggests that changes in recipients' emotional
responses (emotional shifts) are characteristic of immersed story processing and precursors …

The purpose of this study was to examine the role of brand exposure and experience on
brand recall, mediated by three affectional drivers: brand trust, brand image and self-image …