Artificial intelligence–challenges and opportunities for international HRM: a review and research agenda

P Budhwar, A Malik, MTT De Silva… - … Journal of human …, 2022 - Taylor & Francis
Artificial intelligence (AI) and other AI-based applications are being integrated into firms'
human resource management (HRM) approaches for managing people in domestic and …

[HTML][HTML] Artificial intelligence in E-Commerce: a bibliometric study and literature review

RE Bawack, SF Wamba, KDA Carillo, S Akter - Electronic markets, 2022 - Springer
This paper synthesises research on artificial intelligence (AI) in e-commerce and proposes
guidelines on how information systems (IS) research could contribute to this research …

[HTML][HTML] Social interactions in the metaverse: Framework, initial evidence, and research roadmap

T Hennig-Thurau, DN Aliman, AM Herting… - Journal of the Academy …, 2023 - Springer
Real-time multisensory social interactions (RMSIs) between people are at the center of the
metaverse, a new computer-mediated environment consisting of virtual “worlds” in which …

Artificial intelligence for supply chain resilience: learning from Covid-19

S Modgil, RK Singh, C Hannibal - The International Journal of …, 2022 - emerald.com
Purpose Many supply chains have faced disruption during Covid-19. Artificial intelligence
(AI) is one mechanism that can be used to improve supply chain resilience by developing …

[HTML][HTML] Understanding anthropomorphism in service provision: a meta-analysis of physical robots, chatbots, and other AI

M Blut, C Wang, NV Wünderlich, C Brock - Journal of the Academy of …, 2021 - Springer
An increasing number of firms introduce service robots, such as physical robots and virtual
chatbots, to provide services to customers. While some firms use robots that resemble …

[HTML][HTML] A strategic framework for artificial intelligence in marketing

MH Huang, RT Rust - Journal of the Academy of Marketing Science, 2021 - Springer
The authors develop a three-stage framework for strategic marketing planning, incorporating
multiple artificial intelligence (AI) benefits: mechanical AI for automating repetitive marketing …

The evolving role of artificial intelligence in marketing: A review and research agenda

B Vlačić, L Corbo, SC e Silva, M Dabić - Journal of business research, 2021 - Elsevier
An increasing amount of research on Intelligent Systems/Artificial Intelligence (AI) in
marketing has shown that AI is capable of mimicking humans and performing activities in an …

Preference for robot service or human service in hotels? Impacts of the COVID-19 pandemic

SS Kim, J Kim, F Badu-Baiden, M Giroux… - International Journal of …, 2021 - Elsevier
Robots and artificial intelligence (AI) technologies are becoming more prominent in the
tourism industry. Nowadays, consumers are faced with multiple options involving both …

Exploring the influence of artificial intelligence technology on consumer repurchase intention: The mediation and moderation approach

S Nazir, S Khadim, MA Asadullah, N Syed - Technology in Society, 2023 - Elsevier
Digital technologies have dramatically changed business practices and consumer buying
behavior. This study integrates artificial intelligence technology, consumer engagement on …

Machine learning and AI in marketing–Connecting computing power to human insights

L Ma, B Sun - International Journal of Research in Marketing, 2020 - Elsevier
Artificial intelligence (AI) agents driven by machine learning algorithms are rapidly
transforming the business world, generating heightened interest from researchers. In this …