E Massa, R Ladhari - International Journal of Consumer …, 2023 - Wiley Online Library
This systematic review of the literature focuses on the use of AR and its impacts in the marketing area. It provides a multidisciplinary, up‐to‐date synthesis of the literature and an …
D Buhalis, MS Lin, D Leung - International Journal of Contemporary …, 2022 - emerald.com
Purpose Metaverse blends the physical and virtual worlds, revolutionizing how hospitality customers and hospitality organizations facilitate the co-creation of transformational …
Augmented Reality (AR) has received increased attention over the last years, both from managers and scholars alike. Various studies in the marketing discipline have tackled …
XY Xu, QD Jia, SMU Tayyab - Journal of Retailing and Consumer Services, 2024 - Elsevier
Abstract The application of Augmented Reality (AR) in business applications has seen colossal growth in recent years with even healthier future growth expectations. To advance …
Y Jiang, X Wang, KF Yuen - Journal of Retailing and Consumer Services, 2021 - Elsevier
Consumers' intentions are crucial to the wide usage of augmented reality shopping applications (ARSAs). Combining innovation diffusion, perceived value, and attitude …
H Fan, W Gao, B Han - Journal of Business Research, 2023 - Elsevier
Whether AI chatbots improve smart experiences and generate revenue is an under- researched topic. This study fills this research gap by investigating and comparing the …
This study presents a framework and viewpoint on the intellectual structure and evolution of customer experience research in the service literature. Using the Scopus database, journal …
J Yu, S Kim, TB Hailu, J Park, H Han - Current Issues in Tourism, 2024 - Taylor & Francis
This study investigated the use of virtual reality (VR) and augmented reality (AR) virtual tourism to overcome problems and limitations in the senior tourism market. We explored the …
T Jung, S Bae, N Moorhouse, O Kwon - Information Technology & …, 2024 - emerald.com
Purpose Traditionally, Task–Technology Fit (TTF) theory has been applied to examine the usefulness of technology in the work environment. Can the same approach (based on …