Although there has been unprecedented attention to inoculation theory in recent years, the
potential of this research has yet to be reached. Inoculation theory explains how immunity to …

There has been a recent swell of interest in marketing as well as psychology pertaining to
the role of sensory experiences in judgment and decision making. Within marketing, the field …

This chapter considers the role of language in two major aspects of interpersonal relations—
interpersonal judgments and persuasion. The factors that mediate the “communication …

The widespread prevalence and persistence of misinformation in contemporary societies,
such as the false belief that there is a link between childhood vaccinations and autism, is a …

In recent times, many alarm bells have begun to sound: the metaphorical presentation of the
COVID-19 emergency as a war might be dangerous, because it could affect the way people …

Abstract Thinking is accompanied by metacognitive experiences of ease or difficulty. People
draw on these experiences as a source of information that can complement or challenge the …

The impression one forms of a person is often thought to consist of a set of personality trait
labels that, separately or in combination, provide the basis for affective reactions to the …

Welcome to the third edition of The Psychology of Attitudes & Attitude Change. As you would
expect, this edition contains many new developments. As a starting point, Bas Verplanken …

For almost four decades, Theories of Human Communication has offered readers an
engaging and informative guide to the rich array of theories that influence our understanding …

Implicit in traditional information-processing models of persuasion such as McGuire's (1972)
reception-yielding framework and the cognitive response approach (Greenwald, 1968; Petty …