This chapter is concerned with the representation of beliefs in memory and the factors that
influence their formation and change. After discussing the nature of beliefs and their relation …

The impression one forms of a person is often thought to consist of a set of personality trait
labels that, separately or in combination, provide the basis for affective reactions to the …

To test the assumption that Ss formulate attitude responses from information available to
them when responding to an attitude question, 2 experiments were conducted in which the …

Maintains that there is an analogy between an individual's intuitive psychological theories
and the scientist's formal explanations. Traditional areas of psychological concern such as …

A theft staged for 80 unsuspecting undergraduate eyewitnesses was followed by a picture
lineup that did or did not contain the thief. In an attempt to see if eyewitness confidence is …

In all honesty we must confess that we do not think the time is ripe to be theoretically solemn
about the definition of an attitude. Definitions are matters of convenience, and they attain …

It is clear from the theory and research described in this volume that substantial progress
has been made in understanding how information about people is represented and stored in …

Inoculation theory boasts a dynamic history since McGuire first introduced it in the early
1960s. The last decade, in particular, has been a period of explosive growth for inoculation …

Examines an exchange theory model of interpersonal communication. Importance of
horizontal communication among peer groups in mediating the effects of mass media; Effect …

Consumers often search the Internet for agent advice when making decisions about
products and services. Existing research on this topic suggests that past opinion agreement …