Purpose The purpose of this paper is to explore the tension in brand management created through the rapid transformation of social media, mapping the maintenance of increasingly …
C Nicolaou - Handbook of research on IoT, digital transformation …, 2021 - igi-global.com
This chapter will cover development of business from and through the internet and social media. The aim of the chapter, which was set from the beginning, was twofold. The primary …
In the digital scenario, where news media organizations face technological disruption, innovation has been identified as key to the survival of journalism. While legacy media …
Trust in news is declining globally and has been for some time a phenomenon that has been amplified in the context of a global pandemic, the rise in anti-media populism, and social …
W Mu, Y Yi - Frontiers in Psychology, 2024 - frontiersin.org
In the era of digital intermediaries, the direct-to-consumer (DTC) marketing model is gaining prominence in the retail and brand marketing domains. This model exhibits a distinct …
This study analyzes e‐commerce strategies in Spanish active digital news outlets comprehensively based on a 2021 census. Out of the 2,862 outlets, 11.8%(or 337) …
This study analyses trust in news and the relevance granted to journalism by different user profiles in three countries (Denmark, Spain and the United States), each from a different …
This study analyses trust in news and the relevance granted to journalism by different user profiles in three countries (Denmark, Spain and the United States), each from a different …
En el ámbito académico y profesional está arraigada la idea de que la labor periodística es de máxima importancia para el buen funcionamiento de la sociedad. Sin embargo, los …