Using collaborative model to examine online persuasion through e-commerce website design: Comparative study between Gen X and Gen Y online shoppers in …
YX Loh - 2021 - eprints.uthm.edu.my
This study examined online persuasion through website design by using the Elaboration
Likelihood Model (ELM) and Persuasive System Design (PSD). This study investigates the …
Likelihood Model (ELM) and Persuasive System Design (PSD). This study investigates the …