Social media marketing and advertising

YK Dwivedi, KK Kapoor, H Chen - The Marketing Review, 2015 - ingentaconnect.com
Social media has recently gained tremendous fame as a highly impactful channel of
communication in these modern times of digitised living. It has been put on a pedestal …

Quantified sex: a critical analysis of sexual and reproductive self-tracking using apps

D Lupton - Culture, health & sexuality, 2015 - Taylor & Francis
Digital health technologies are playing an increasingly important role in healthcare, health
education and voluntary self-surveillance, self-quantification and self-care practices. This …

[HTML][HTML] The adaptation of health care marketing to the digital era

G Radu, M Solomon, CM Gheorghe… - Journal of medicine …, 2017 - ncbi.nlm.nih.gov
The purpose of health care marketing is to learn and understand the needs and desires of
prospective patients in order to be able to meet those necessities at the highest standards. A …

The contribution of social media to project management

MV Kanagarajoo, R Fulford, C Standing - International Journal of …, 2020 - emerald.com
Purpose The purpose of this paper is to determine the social media (SM) tools that are the
most prevalent for project management activities, ascertain the areas of project management …

Social media for health promotion: A visual analysis of “TB proof” South Africa's Facebook page

A Acha-Anyi, PN Acha-Anyi, SA Asongu… - Technology in …, 2020 - Elsevier
Health promotion is an educational tool that can be used to educate and create awareness
of health issues through various media forms. The purpose of this study was to explore the …

Hastane ve hekim seçiminde sosyal medyanin kullanim düzeyi: Ankara ili örneği

E Tengilimoğlu, N Parıltı, CE Yar - Gazi Üniversitesi İktisadi ve İdari …, 2015 - dergipark.org.tr
Bilişim ve internet teknolojilerinde yaşanan hızlı gelişmeler bu teknolojilerin hayatımızın her
aşamasında kullanımını yaygın hale getirmiştir. Bu gelişmelere paralel olarak tüketicilerin …

Mobile sex-tech apps: How use differs across global areas of high and low gender equality

AN Gesselman, A Druet, VJ Vitzthum - PloS one, 2020 - journals.plos.org
Digital technologies are increasingly intertwined into people's sexual lives, with growing
scholarly interest in the intersection of sex and technology (sex–tech). However, much of the …

Framework for efficient utilisation of social media in Pakistan's healthcare sector

S Nisar, M Shafiq - Technology in Society, 2019 - Elsevier
Lack of access to basic healthcare information is a major cause of mortalities around the
globe. Social media platforms have been playing a significant role in information …

Sentiment analysis: An ERNIE-BiLSTM approach to bullet screen comments

YH Hsieh, XP Zeng - Sensors, 2022 - mdpi.com
Sentiment analysis is one of the fields of affective computing, which detects and evaluates
people's psychological states and sentiments through text analysis. It is an important …

Marketing communication and promotion in health services

A Ekiyor, F Altan - Promotion and Marketing Communications, 2020 - books.google.com
Marketing communication in the health sector is the communication of the products or
services produced by health organizations to the potential users and convincing them about …