BS Al-Romeedy - Marketing and Big Data Analytics in Tourism and …, 2024 - igi-global.com
Marketing knowledge and information systems (MKIS) are instrumental in the tourism industry, enabling organizations to collect, analyze, and leverage marketing data for …
P Hassan, AEA Ali, MH Gheith… - مجلة راية الدولية للعلوم …, 2023 - journals.ekb.eg
This study aims to investigate the effect of marketing information system on sales growth and market share based on an applied study on tourism companies in Mansoura City from the …
The instrument utilized for data collection was a questionnaire, the researcher communicated with the employees of each company face to face to boost the response rate …