Awareness of antecedents and consequences of trust in m-commerce can enable m-
commerce service providers to design suitable marketing strategies. Present study …

Today, our reality and lives are increasingly game-like, not only because games have
become a pervasive part of our lives, but also because activities, systems and services are …

Middle school science learning prioritizes class literacy through independent, integrated
learning, only text, without any activity in the learning process. Contemporary literary studies …

Gamification has become a popular technique in marketing. Many companies believe that
gamification can potentially increase the engagement, awareness and loyalty of consumers …

Gamification is increasingly used as an essential part of today's services, software and
systems to engage and motivate users, as well as to spark further behaviors. A core …

The aim of this research is to synthesise findings from existing studies on the characteristics
of source credibility of electronic word of mouth (eWOM) communications in a single model …

Little is known about the motivations underlying viewer engagement in the rapidly growing
live-streaming multimedia phenomenon. This study trialled an eight-factor socio-motivational …

A goal of any educational measure is to improve students' capability to retain teaching
content. In this paper, we investigate the potential of gamification to foster knowledge …

Video gaming is an extremely popular leisure-time activity with more than two billion users
worldwide. However, the media as well as professionals have underscored the potential …

Purpose The purpose of this paper is to investigate why do people spectate eSports on the
internet. The authors define eSports (electronic sports) as “a form of sports where the …