Enhancing the hospitality experience: A systematic review of 22 years of physical environment research
This study provides a comprehensive analysis of research articles published in the field of
hospitality management, specifically focusing on the physical environment and its impact on …
hospitality management, specifically focusing on the physical environment and its impact on …
Influence of Online to Offline on a Chain Store: Two Moderated Mediation Models Investigation
SH Liao, DC Hu, HL Liu - SAGE Open, 2024 - journals.sagepub.com
In the online to offline (O2O) model, online marketing and online purchases drive offline
(non-Internet) operations and offline consumption. E-commerce must use more effective …
(non-Internet) operations and offline consumption. E-commerce must use more effective …