The Digital Brand Identity of Fast-Fashion Brand Zara. A Case Study
GE Tőkés - Acta Universitatis Sapientiae, Social Analysis, 2022 - ceeol.com
The research presented in this paper examined the structure and consistency of the digital
brand identity of the fast-fashion brand Zara. The research was based on the content …
brand identity of the fast-fashion brand Zara. The research was based on the content …
Potrošačko ponašanje u industriji brze mode–Kako je pandemija Covid-19 utjecala na marketing i potrošnju brze mode?
K Dodig - 2023 - repozitorij.svkst.unist.hr
Sažetak U ožujku 2020. godine, proglašena je globalna karantena–po prvi put od Velike
gospodarske krize, industrija se našla u situaciji koja je tražila potpunu transformaciju …
gospodarske krize, industrija se našla u situaciji koja je tražila potpunu transformaciju …
[PDF][PDF] NEW TRENDS IN THE IMPLEMENTATION OF NEUROMARKETING AT HIGHER EDUCATIONAL INSTITUTIONS
The paper investigates the key role of neuromarketing in modern higher education and its
integration into curricula. The goal of the research is to analyze the importance of applying …
integration into curricula. The goal of the research is to analyze the importance of applying …
[PDF][PDF] Marketing Communication Strategy for International Fashion Retail Brands after COVID-19
H Niu - joebm.com
COVID-19 on the marketing communication strategies of international fashion retail brands
and how to adjust their marketing communication strategies after COVID-19. This study …
and how to adjust their marketing communication strategies after COVID-19. This study …