[HTML][HTML] Why do consumers buy impulsively during live streaming? A deep learning-based dual-stage SEM-ANN analysis

PS Lo, YK Dwivedi, GWH Tan, KB Ooi, ECX Aw… - Journal of Business …, 2022 - Elsevier
The power of livestreaming commerce to rake in billions of revenues within hours has thrust
this nascent commercial model into the global spotlight; that said, despite the prevalence of …

Can COVID-19 pandemic influence experience response in mobile learning?

YP Yuan, GWH Tan, KB Ooi, WL Lim - Telematics and Informatics, 2021 - Elsevier
The mass spreading of COVID-19 has changed the paradigm of the education industry. In
China and many other nations, universities have introduced compulsory remote education …

Digital Marketing: Optimization of Uniwara Pasuruan Students to Encourage UMKM" Jamu Kebonagung" Through Branding Strategy

AW Aryaseta, I Rosidah, VE Cahaya, J Dausat… - Jurnal …, 2023 - ejournal.umm.ac.id
Pasuruan is a city in the eastern part of Java Island, famous for its traditional drink brand,"
Jamu Kebonagung." Spices' distinctive taste and benefits as the main ingredient make this …

Social media marketing for student recruitment: an algorithmically sequenced literature review

I Cingillioglu, U Gal, A Prokhorov - Journal of Marketing for Higher …, 2023 - Taylor & Francis
The extant literature on the use of social media marketing for recruiting higher education
students has an unstructured nature. To address this gap, this paper introduces a novel …

A relook at the mobile advertising landscape: What are the new consumer expectations in the retailing industry?

BI Adeline, HNN Kay, GWH Tan, PS Lo, LY Chaw… - Telematics and …, 2023 - Elsevier
Following the rapid proliferation of mobile devices and the phenomenal advancements in
mobile commerce, mobile advertising has since overtaken traditional advertising and seized …

What's stopping you from migrating to mobile payment?

D Balachandran, GWH Tan, KB Ooi… - International Journal of …, 2024 - Taylor & Francis
Mobile payment (m-payment) is no longer an unknown technological innovation due to
mobile technology advancement. While many past studies have been conducted in this …

The dark side of compulsory e-education: are students really happy and learning during the COVID-19 pandemic?

VH Lee, JJ Hew, LY Leong, GWH Tan… - International Journal of …, 2022 - Taylor & Francis
The COVID-19 pandemic has deeply disrupted the education sector across the world.
Consequently, all learning activities must be fully conducted online, leaving no choice for the …

Investigating the role of social identification on impulse buying in mobile social commerce: a cross-cultural comparison

S Chen, Q Min, X Xu - Industrial Management & Data Systems, 2021 - emerald.com
Purpose As social commerce migrates to the mobile platform, mobile social commerce (ms–
commerce), an emerging way of conducting social commerce in the mobile environment, is …

Research on the relationship between students' learning adaptability and learning satisfaction under the mobile media environment

G Liu - International Journal of Emerging Technologies in …, 2022 - learntechlib.org
The effective realization of the balance between the supply and demand of students'
personalized learning and the shortage of offline classroom teaching resources is of great …

Factors determining consumer acceptance of NFC mobile payment: an extended mobile technology acceptance model

Q Zhang, S Khan, M Cao, SU Khan - Sustainability, 2023 - mdpi.com
The demand for mobile payments using smartphones to substitute the need for cash, credit
cards, or checks is swiftly increasing in Pakistan. This study investigates the factors …