In the last two decades, the available study choices to international students have increased
considerably. Along with this change, the number and diversity of international students …

Using cross-sectional data from 504 students from four Kenyan universities, this study
evaluates the indirect effect of brand personality on the relationship between social media …

Purpose-This paper aimed to determine the conditional effect of University reputation on the
indirect process of external prestige on the relationship between social media and students' …

This study assessed the use of social media application significantly influence the students'
decision-making to enrol at private higher education institutions (HEIs) within the Malaysian …

Purpose: The main purpose of this study was to determine the factors that affecting students'
preference towards private university college and to focus on the essential factors in making …

Marketing of higher education has become a strategic competitive tool due to the
emergence of private universities. The purpose of this paper is to identify the important …

Vor dem Hintergrund eines zunehmenden Wettbewerbs im Hochschulsektor gewinnt das
Hochschulmarketing seit geraumer Zeit an Bedeutung. Dies gilt umso mehr für private …

This study focuses on understanding the relationship between student choice and marketing
strategies of private higher education institutions in Sri Lanka. With the higher education …

Every year, thousands of Vietnamese students finish high school and travel to foreign
countries for tertiary education. For these teenagers, this is one of the first major decisions in …

This theoretical paper contends the tenet that countries and their respective higher
educational institutions should continue viewing international education as a traditional …