Neuromarketing has become an academic and commercial area of interest, as the
advancements in neural recording techniques and interpreting algorithms have made it an …

The use of neuroscience tools to study consumer behavior and the decision making process
in marketing has improved our understanding of cognitive, neuronal, and emotional …

A Dark Pattern (DP) is an interface maliciously crafted to deceive users into performing
actions they did not mean to do. In this work, we analyze Dark Patterns in 240 popular …

In marketing research, one of the most exciting, innovative, and promising trends is
quantification of customer interest. This paper presents a deep learning-based system for …

E-commerce websites are doing extremely well despite the global slowdown in the
traditional brick-and-mortar retail industry. Web page design, search options, and graphical …

Gastronomic experiences offer a set of stimuli that affect the customer's perception of chef-
designed food. This empirical study aims to analyze the influence on the consumer, at a …

This research is in response to the question of which aspects of package design are more
relevant to consumers, when purchasing educational toys. Neuromarketing techniques are …

Background Food aesthetics influences affective dimensions (valence and arousal) and
subsequent emotional and behavioural responses in images presented in more traditional …

Emotion recognition based on facial expressions has low accuracy and doubtful reliability
because of the existence of fake expressions. In this paper, a method is proposed to …

This paper aims to compare a new webcam-based eye-tracking system, integrated into the
Labvanced platform for online experiments, to a “gold standard” lab-based eye tracker …