X Min, K Gu, G Zhai, X Yang, W Zhang… - ACM Computing …, 2021 - dl.acm.org
Screen content, which is often computer-generated, has many characteristics distinctly different from conventional camera-captured natural scene content. Such characteristic …
Although neuromarketing research has developed, the current studies lack to provide comprehensive insights into neuromarketing and marketing mix. Therefore, this study has …
In the past decade, neurophysiological and physiological tools have been used to explore consumer behaviour toward advertising. The studies into brain processes (eg, emotions …
The ability to detect users' emotions for the purpose of emotion engineering is currently one of the main endeavors of machine learning in affective computing. Among the more common …
This review provides an introduction to two eyetracking measures that can be used to study cognitive development and plasticity: pupil dilation and spontaneous blink rate. We begin by …
I Boutet, M LeBlanc, JA Chamberland… - Computers in Human …, 2021 - Elsevier
Many emojis symbolize nonverbal cues that are used during face-to-face communication. Despite their popularity, few studies have examined how emojis influence digital …
Scientific studies of language behavior need to grapple with a large diversity of languages in the world and, for reading, a further variability in writing systems. Yet, the ability to form …
P Cherubino, AC Martinez-Levy… - Computational …, 2019 - Wiley Online Library
The new technological advances achieved during the last decade allowed the scientific community to investigate and employ neurophysiological measures not only for research …