Tourism marketing scholars have recently focused on the experiential development of
services. As a sensory tool, music has not been exhaustively approached from a …

The purpose of the current article was to explore parasocial phenomena in the unique and
interactive context of live streaming. Specifically, the predictors of parasocial interactions …

The live streaming of digital and analogue gaming has emerged as a major new topic in
games research. One element involves understanding the labour of streaming: studies to …

From 2018 to 2021, the “egirl” witnessed a radical shift from her origins as a sexualized slur
in online gaming. Through critical discourse analysis of news media of this period, this paper …

This article considers the nature and functions of humour in digital game live streaming on
Twitch. Most streamers and viewers seem uncomfortable with 'serious' in-game narrative …

This article looks at two forms of online self-broadcasting: webcam modeling and video
game live streaming. Though these practices have much in common, the parallels between …

This article serves as the guest editors' introduction to the Television and New Media special
issue dedicated to gender and sexuality in live streaming. Live streaming is a key part of the …

Previous research on the effectiveness of event marketing was predominantly focused on
single events and individual participants. This paper aims to expand the scope of inquiry into …

Commercial game makers at all scales of production have increasingly come to incorporate
livestreaming into every stage of the game development cycle. Mainstream hits like Fortnite …

Online spaces offer fan communities and content creators many outlets for expressing their
interests, but they also tend to place users in positions where they encounter hostility …