Abstract The United Nations Sustainable Development Goals (SDGs) offer a universal
framework for addressing pressing global economic, environmental, and social challenges …

As modern marketing environments become increasingly data‐intensive, the role of
marketing analytics in illuminating the dynamics of customer psychology to inform marketing …

The disruption in management education caused by COVID-19 was significant, creating a
noteworthy impetus for new research. Given that COVID-19 has transitioned from pandemic …

Dynamic capabilities allow firms to adapt to rapidly changing environments, such as digital
business ecosystems (DBEs) based on emerging technologies. Here, non-focal firms face …

As the world experiences unprecedented changes driven by groundbreaking technological
advancements, increasing competitive pressures, shifting demographics, evolving societal …

The metaverse represents an immersive digital environment that has garnered significant
attention as a result of its potential to revolutionize various industry sectors and its profound …

Artificial Intelligence (AI) techniques are reshaping academic and managerial practice and
providing an array of opportunities to leverage data for insights into consumer behavior …

As the volatility of exchange rates significantly influences international trade, understanding
their complex interplay is paramount. In the face of a burgeoning body of knowledge that …

Product scarcity can influence purchase decisions, but this relationship is multifaceted due
to the influence of various cues. This study aims to integrate knowledge of this subject …

This article aims to shed light on the infodemic of disinformation, misinformation, and
malinformation in the digital era of a new normal where deepfake and fake news are …