Enhancing Purchase Intentions in Online Shopping: A Case Study on Live Streaming, Credibility Of Celebrity Endorsement, and Perceived Benefits

ID Aprilia, R Ambarwati - EKOMBIS REVIEW: Jurnal Ilmiah …, 2024 - jurnal.unived.ac.id
Shopping face-to-face or live streaming has become a form of onlineshop that entrepreneurs
use to demonstrate the usefulness of the products being sold, showcase products from …

Pengaruh Pemasaran Social Networking Service Terhadap Loyalty Intention

ANC Mulya, S Suyono - Management Studies and …, 2024 - journal.yrpipku.com
Penelitian ini dilatarbelakangi oleh pertumbuhan sektor Usaha Mikro, Kecil, dan Menengah
(UMKM) yang cukup signifikan, khususnya yang dikelola oleh pelaku usaha perempuan …