Artificial Intelligence (AI) has vast potential in marketing. It aids in proliferating information
and data sources, improving software's data management capabilities, and designing …

Industry 4.0, or the Fourth Industrial Revolution, is driven by innovative technologies that
have profound effects on both production systems and business models. This revolution is …

Fake news is a topic that has been discussed for quite some time. Prior to the internet era, it
was mostly distributed through yellow journalism, with a focus on sensational news such as …

As a strategic technology, artificial intelligence is leading a new round of technological
revolution and industrial upgrading that plays an essential role in cultivating emerging …

One of the core challenges in digital marketing is that the business conditions continuously
change, which impacts the reception of campaigns. A winning campaign strategy can …

The banking, financial services, and insurance (BFSI) sector is one of the earliest and most
prominent adopters of artificial intelligence (AI). However, academic research substantially …

This document performs a systematic review of the literature and bibliometrics on the
orientation of digital transformation (DT) in the organizational and management processes of …

The purpose of this study is multifold: First, to develop an educational program using artificial
intelligence (AI) in middle school free semester system of South Korea. Second, to verify the …

Nowadays, due to the great accessibility to the internet, people seek out and consume news
via social media due to its low cost, ease of access, and quick transmission of information …

Now in its second edition, this textbook explores the continuing transformation of advertising,
sales promotion, and public relations functions within the marketing discipline. The content …