The advent of the Internet has significantly changed consumption patterns and habits.
Online grocery shopping is a way of purchasing food products using a web-based shopping …

Purpose This study explores the connection between intellectual capital (IC) components
and the competitive advantage (CA) of the hospitality sector in Jordan through the mediating …

Retailers are employing non-human endorsers as alternatives to traditional celebrities in
digital marketing. We seek to identify the aspects of human-like virtual influencer …

Home confinement during the COVID-19 pandemic has been accompanied by dramatic
changes in household food dynamics that can significantly influence health. This systematic …

The dynamics of urban development coupled with economic growth have contributed
positively to the development of small and medium enterprises (SMEs). Optimizing the …

Purpose The purpose of this paper is to identify the effect of radical innovation and
incremental innovation on the competitive advantage of Jordanian industrial companies and …

The influence of gender is often overlooked in spatial studies of consumption places, and it
is challenging to track consumers' perceived preferences due to measurement efficiency …

E-commerce has witnessed remarkable growth, especially following the easing of COVID-19
restrictions. Many people, who were initially hesitant about online shopping, have now …

Digital transformation (DT) has attracted the attention of management and organizational
scholars in the past decade. In addition, firms are increasingly interested in using DT to …

The present study investigates the mediating role of corporate image and customer
satisfaction between sustainability and loyalty. This study also examines the link between …