A generalized doubly robust learning framework for debiasing post-click conversion rate prediction

Q Dai, H Li, P Wu, Z Dong, XH Zhou, R Zhang… - Proceedings of the 28th …, 2022 - dl.acm.org
Post-click conversion rate (CVR) prediction is an essential task for discovering user interests
and increasing platform revenues in a range of industrial applications. One of the most …

SMINet: State-aware multi-aspect interests representation network for cold-start users recommendation

W Tao, Y Li, L Li, Z Chen, H Wen, P Chen… - Proceedings of the …, 2022 - ojs.aaai.org
Online travel platforms (OTPs), eg, bookings. com and Ctrip. com, deliver travel experiences
to online users by providing travel-related products. Although much progress has been …

Unbiased Delayed Feedback Label Correction for Conversion Rate Prediction

Y Wang, P Sun, M Zhang, Q Jia, J Li, S Ma - Proceedings of the 29th …, 2023 - dl.acm.org
Conversion rate prediction is critical to many online applications such as digital display
advertising. To capture dynamic data distribution, industrial systems often require retraining …

Mahrl: Multi-goals abstraction based deep hierarchical reinforcement learning for recommendations

D Zhao, L Zhang, B Zhang, L Zheng, Y Bao… - Proceedings of the 43rd …, 2020 - dl.acm.org
As huge commercial value of the recommender system, there has been growing interest to
improve its performance in recent years. The majority of existing methods have achieved …

Asymptotically unbiased estimation for delayed feedback modeling via label correction

Y Chen, J Jin, H Zhao, P Wang, G Liu, J Xu… - Proceedings of the ACM …, 2022 - dl.acm.org
Alleviating the delayed feedback problem is of crucial importance for the conversion rate
(CVR) prediction in online advertising. Previous delayed feedback modeling methods using …

DCMT: A Direct Entire-Space Causal Multi-Task Framework for Post-Click Conversion Estimation

F Zhu, M Zhong, X Yang, L Li, L Yu… - 2023 IEEE 39th …, 2023 - ieeexplore.ieee.org
In recommendation scenarios, there are two long-standing challenges, ie, selection bias and
data sparsity, which lead to a significant drop in prediction accuracy for both Click-Through …

Generalized delayed feedback model with post-click information in recommender systems

J Yang, DC Zhan - Advances in Neural Information …, 2022 - proceedings.neurips.cc
Predicting conversion rate (eg, the probability that a user will purchase an item) is a
fundamental problem in machine learning based recommender systems. However, accurate …

Entire Space Cascade Delayed Feedback Modeling for Effective Conversion Rate Prediction

Y Zhao, X Yan, X Gui, S Han, XR Sheng, G Yu… - Proceedings of the …, 2023 - dl.acm.org
Conversion rate (CVR) prediction is an essential task for e-commerce platforms. However,
refunds frequently occur after conversion in online shopping systems, which drives us to pay …

Online Conversion Rate Prediction via Neural Satellite Networks in Delayed Feedback Advertising

Q Liu, H Li, X Ao, Y Guo, Z Dong, R Zhang… - Proceedings of the 46th …, 2023 - dl.acm.org
The delayed feedback is becoming one of the main obstacles in online advertising due to
the pervasive deployment of the cost-per-conversion display strategy requesting a real-time …

CTnoCVR: A novelty auxiliary task making the lower-CTR-higher-CVR upper

D Zhang, H Wu, G Zeng, Y Yang, W Qiu… - Proceedings of the 45th …, 2022 - dl.acm.org
In recent years, multi-task learning models based on deep learning in recommender
systems have attracted increasing attention from researchers in industry and academia …