WeChat has burgeoned into a predominant mobile communication platform that facilitates
instantaneous text and voice-mediated dialogues. Currently, it stands out as a quintessential …

Data protection laws play a crucial role in enhancing consumer trust in the digital economy,
especially with the rise of online cybersecurity threats due to firm expansion. Despite …

The objective of this study is to explore the determinants influencing the intention to use over–
the–top (OTT) services among Mongolian users. The research uniquely extends the …

The sharing economy is believed to be a sustainable concept that can be beneficial both
environmentally and economically, while it is noted that the sharing economy has shifted …

Growing global research utilizes user acceptance models to investigate the public
acceptance of automated vehicles (AVs). A growing body of literature suggests it is essential …

Consumers are attracted by the increasing number of available SVOD platforms, but it would
be too expensive to pay the subscription fees for all of them. To reduce costs, consumers …

The video streaming over-the-top (OTT) services, provided by both domestic and
international companies such as Amazon Prime and Netflix, have created a significant …

The landscape of entertainment consumption has undergone a profound shift, with the
emergence of digital entertainment platforms becoming indispensable in satisfying …

Amaç-Havayolu işletmesi için uçuşun her aşamasındaki yolcu memnuniyetinin etkisini
incelemek ve bu etkinin arkasındaki yolcu güveninin aracılık rolünü belirlemektir. Yöntem …

Using a mixed-methods approach, we examine the complex link between user happiness
and technology adoption in the context of smart homes. Our tests show that user happiness …