Abstract System architecture and methods for enabling a client-side real-time auction of
advertising inventory that works in conjunction with ad serving technologies. The method …

An online system selects advertisements for presentation a user based on characteristics of
the user. The online system monitors performance of advertisements based on a goal for the …

An online system selects advertisements for a user based on characteristics of the user. The
online system presents adver tisements to the user having targeting criteria satisfied by the …

An improved architecture including system and methods for online advertising placement
that provide possibly default ing advertisement tags the opportunity to serve an adver …

Disclosed is a computer implemented method of creating a profile of a user based on user
behavior. The method may include receiving a plurality of Universal Resource Locators …

An online system determines the score for each additional user based on the measure of
similarity between the additional user and a group of seed users. The online system divides …

An advertising campaign received by an online system has a specified budget, a specified
duration, and includes mul tiple advertisement requests that each include advertise ments …

Disclosed is a computer implemented method of creating a profile of a user based on user
behavior. The method may include receiving a plurality of Universal Resource Locators …

System architecture and methods for enabling an online real-time auction (either server-side
or client-side) of adver tising inventory that works in conjunction with ad serving …

US20150356608A1 - Selecting advertisement content for social networking system users
based on types of location data associated with the users - Google Patents …