This study enhances the existing literature on the role of trust and online perceived risk in
shaping consumer purchase decision-making in social commerce. The aim of this article is …

In recent years, strategies focused on data-driven innovation (DDI) have led to the
emergence and development of new products and business models in the digital market …

This paper aims to investigate organic food consumption based on the perspectives of an
extended research model by integrating the theory of consumption value (TCV) and the …

The purpose of this research is to understand the main factors that determine users'
continuance intention to use social mobile Apps, considering two utilitarian (ie, perceived …

The goal of this study is to test the most famous theory in the field of intention, namely TPB
model. A total of 248 students in four programs (MIS, Management, Accounting and Finance) …

The COVID-19 pandemic has disrupted the customers habits of purchasing as well as
shopping behaviours. This study seeks to develop an integrated model of the critical role of …

Based on the impulse purchase decision-making process, the stimulus-organism-response
framework, and technology acceptance model, this study investigated the role of cognitive …

Abstract The Internet of Things (IoT) has emerged over the last few decades in many fields,
and healthcare can significantly benefit from the IoT. This study aims to examine factors …

Social media is playing a vital role in the promotion of green products by reshaping the
millennial green purchasing intention and green consumption behaviors, resulting in …

Despite the growing importance of cutting-edge technologies, little is still known about the
effects of psychological and technical factors on these technologies as associated with …