Abstract Strategy‐as‐practice (SAP) has become one of the most vibrant areas of
contemporary strategy research in the past two decades. As the field has grown significantly …

In this article, we examine how scholars innovate research methods. Based on a review of
published qualitative strategy and management research, we identify highly innovative …

Digitalization and digital transformation have long fascinated scholars, but the recent
explosion in the adoption of digital technologies in all types of organizations brought the …

All marketing capabilities can be enabled by technology. One such technology–artificial
intelligence (AI)–holds significant potential for enabling marketing capabilities. While …

Research Summary: Building on our review of the strategy process and practice research,
we identify three ways to see the relationships between the two research traditions …

To achieve a complex value proposition, innovating firms often need to rely on other actors
in their innovation ecosystem. This raises many new challenges for the managers of these …

In this article, we theorize a novel approach to addressing the world's grand challenges
based on the philosophical tradition of American pragmatism and the sociological concept of …

Research Summary: The attention‐based view (ABV) has highlighted the role of
organizational attention in strategic decision making and adaptation. The tendency to view …

The circular economy may help firms to maximize the value of their material resources and
minimize the overall resource use, waste, pollution and emissions of their business …

Digital technologies have had a tremendous impact on the world and have forced
companies to adapt their business models, strategies and management practices. There is a …