A Pavlenko - International Journal of Psychology, 2012 - Taylor & Francis
A recent study by Keysar, Hayakawa, and An (2012) suggests that “thinking in a foreign language” may reduce decision biases because a foreign language provides a greater …
E Han, D Yin, H Zhang - Information Systems Research, 2023 - pubsonline.informs.org
Customer service employees are generally advised to express positive emotion during their interactions with customers. The rise and maturity of artificial intelligence (AI)–powered …
R Wu, J Chen, CL Wang, L Zhou - Journal of Business Research, 2022 - Elsevier
Emoji is widely used in electronic word of mouth (eWOM) and online consumer reviews across various social media platforms and online retailers, but the boundary condition of its …
Although the influence of identity on consumer behavior has been documented in many streams of literature, the absence of a consistent definition of identity and of generally …
B Keysar, SL Hayakawa, SG An - Psychological science, 2012 - journals.sagepub.com
Would you make the same decisions in a foreign language as you would in your native tongue? It may be intuitive that people would make the same choices regardless of the …
If languages influence the way we think, do bilinguals think differently in their respective languages? And if languages do not affect thought, why do bilinguals often perceive such …
Would you kill one person to save five? People are more willing to accept such utilitarian action when using a foreign language than when using their native language. In six …
A growing literature demonstrates that using a foreign language affects choice. This is surprising because if people understand their options, choice should be language …
This study examines consumers' visual attention toward tourism photographs with text naturally embedded in landscapes and their perceived advertising effectiveness. Eye …