Previous research has repeatedly suggested that small (vs. large) companies have a higher
appeal to consumers, yet the underlying mechanisms explaining why such an effect occurs …

Purpose–The purpose of this paper is to establish whether food products carry qualitatively
different healthfulness images in consumers' minds. The images explored in this paper go …

Background Segmentation remains underutilised in social marketing research and practice.
Simple segmentation tools that are easy to administer and simple for audience members to …

Resveratrol is an ingredient widely researched, with growing evidence of health‐promoting
effects. However, the reactions of supplement or food consumers to resveratrol has not been …

Australia is one of the most successful multicultural countries in the world due to successive
waves of migration from Europe and recently Asia. Nonetheless, new migrants coming to …

Jo kolmasosa maailman ihmisistä on lihavia tai liikalihavia. Yhtenä syynä ihmisten
kasvavaan ylipainoon nähdään ruokaympäristön muutos, ja keinoja kuluttajien …

Background Segmentation use in social marketing especially in improving the health of
young adults is limited, and theory use within segmentation remains infrequent. A …

There was a time, not too long ago, when the food of the future was imagined as a highly
processed and industrialised product, basically imitating the fascinating creations of NASA …

W latach 80. XX wieku zainicjowano programy promujące odpowiedzialność konsumenta za
własne zdrowie. W efekcie konsumenci zainspirowali się koncepcją zdrowego stylu życia …

Baggrund og formål: Krav til mærkning af fødevarer skal sikre forbrugerne relevante
informationer, der kan danne baggrund for et oplyst fødevarevalg. Der er imidlertid …