Purpose–The purpose of this paper is to establish whether food products carry qualitatively different healthfulness images in consumers' minds. The images explored in this paper go …
J Carins, A Kitunen… - Social Marketing …, 2022 - journals.sagepub.com
Background Segmentation remains underutilised in social marketing research and practice. Simple segmentation tools that are easy to administer and simple for audience members to …
Resveratrol is an ingredient widely researched, with growing evidence of health‐promoting effects. However, the reactions of supplement or food consumers to resveratrol has not been …
Australia is one of the most successful multicultural countries in the world due to successive waves of migration from Europe and recently Asia. Nonetheless, new migrants coming to …
Jo kolmasosa maailman ihmisistä on lihavia tai liikalihavia. Yhtenä syynä ihmisten kasvavaan ylipainoon nähdään ruokaympäristön muutos, ja keinoja kuluttajien …
Background Segmentation use in social marketing especially in improving the health of young adults is limited, and theory use within segmentation remains infrequent. A …
There was a time, not too long ago, when the food of the future was imagined as a highly processed and industrialised product, basically imitating the fascinating creations of NASA …
L Witek, K Szalonka - Zeszyty Naukowe Szkoły Głównej …, 2017 - agro.icm.edu.pl
W latach 80. XX wieku zainicjowano programy promujące odpowiedzialność konsumenta za własne zdrowie. W efekcie konsumenci zainspirowali się koncepcją zdrowego stylu życia …
Baggrund og formål: Krav til mærkning af fødevarer skal sikre forbrugerne relevante informationer, der kan danne baggrund for et oplyst fødevarevalg. Der er imidlertid …