Recently, biometric data generated by fingerprints, hand geometry, heart rate, voice
patterns, facial characteristics and expressions, brain activity and body movement has …

Blockchain technology is having an increasingly profound impact on the business
landscape. Blockchain—a means for storing information and transactions in secure …

Artificial intelligence (AI) has captured substantial interest from a wide array of marketing
scholars in recent years. Our research contributes to this emerging domain by examining AI …

Artificial intelligence (AI) is (re) shaping strategy, activities, interactions, and relationships in
business and specifically in marketing. The drawback of the substantial opportunities AI …

Purpose Using analytics for firms' competitiveness is a vital component of a company's
strategic planning and management process. In recent years, organizations have started to …

Marketers are adopting increasingly sophisticated ways to engage with customers
throughout their journeys. We extend prior perspectives on the customer journey by …

Marketing scholars increasingly use web scraping and application programming interfaces
(APIs) to collect data from the internet. Yet, despite the widespread use of such web data, the …

From advertisers and marketers to salespeople and leaders, everyone wants to hold
attention. They want to make ads, pitches, presentations, and content that captivates …

One of the core challenges in digital marketing is that the business conditions continuously
change, which impacts the reception of campaigns. A winning campaign strategy can …

Although organizational factors related to big data analytics (BDA) and its performance have
been studied extensively, the number of failed BDA projects continues to rise. The quality of …