Z Wei, Y Guo, MHL Tsang, C Montag, B Becker… - Computers in Human …, 2024 - Elsevier
Social media, including platforms such as Instagram or WeChat, has transformed several aspects our lives, ranging from global social interaction towards disrupted attentional …
LS Sidhu, R Saini - Vision, 2022 - journals.sagepub.com
The study objects to how the pre-purchase of plurals is influenced by social media. Facebook, Snapchat, Twitter, Instagram and YouTube as the integrated social media …
D Wiryawan, HG Setiawan, AM Khoirul… - 2023 10th …, 2023 - ieeexplore.ieee.org
With the digitization of the banking sector and the use of social media in daily activities, the world of technology has developed significantly daily. The availability of social media as a …
The use of social media in attaining the SDGs has been acknowledged and emerged as an effective and contemporary marketing method used by enterprises to shape the consumer's …
R Ramzan, M Ali - Online Media and Society, 2024 - hnpublisher.com
Aim of the Study: In this era of technology, digital media dominates every aspect of life, with mobile phones being essential to everyday chores. Technology use extends beyond …
V Prokop, BA Othman, F Javed, SI Shiekh - Scientific Papers of the …, 2022 - dk.upce.cz
This study examines the influence of social advertising on the buying behavior of Malaysian consumers along with the moderating role of gender and education. We use our own …
This study aims at identifying the impact factors of social media marketing on the buying behaviors' of superstore customers in Bangladesh. Altogether, 291 buyers were surveyed …
This master's thesis examines the connection between Z-generation consumers, social media, and micro-influencer marketing. The study uses semi-structured thematic interviews …
This study used customers' experiences to assess the role of social media marketing (SMM) efforts in increasing online customer-based loyalty in the banking sector in Jordan, and …