This study used customers' experiences to assess the role of social media marketing (SMM)
efforts in increasing online customer-based loyalty in the banking sector in Jordan, and …

Social media, including platforms such as Instagram or WeChat, has transformed several
aspects our lives, ranging from global social interaction towards disrupted attentional …

The study objects to how the pre-purchase of plurals is influenced by social media.
Facebook, Snapchat, Twitter, Instagram and YouTube as the integrated social media …

With the digitization of the banking sector and the use of social media in daily activities, the
world of technology has developed significantly daily. The availability of social media as a …

The use of social media in attaining the SDGs has been acknowledged and emerged as an
effective and contemporary marketing method used by enterprises to shape the consumer's …

Aim of the Study: In this era of technology, digital media dominates every aspect of life, with
mobile phones being essential to everyday chores. Technology use extends beyond …

This study examines the influence of social advertising on the buying behavior of Malaysian
consumers along with the moderating role of gender and education. We use our own …

This study aims at identifying the impact factors of social media marketing on the buying
behaviors' of superstore customers in Bangladesh. Altogether, 291 buyers were surveyed …

This master's thesis examines the connection between Z-generation consumers, social
media, and micro-influencer marketing. The study uses semi-structured thematic interviews …

This study used customers' experiences to assess the role of social media marketing (SMM)
efforts in increasing online customer-based loyalty in the banking sector in Jordan, and …