Training employees to become image ambassadors is an important manifestation of an
organization's internal branding. However, most tourism destination marketing studies …

The aim of this study was to explore the relationship between project manager competence
and project performance with the mediating role of team communication, employee trust …

This study delves into the significant role of brand ambassadors in shaping brand image and
driving purchase intentions in the fashion industry. The validation process encompassed …

Plain language summary This study contributes to the limited literature on the personal
branding of knowledge workers by revealing that a culture that incorporates knowledge …

Drawing on incentive sensitization theory, our study focuses on loneliness coping as a goal
pursuit or hedonic searching process through consumption of probabilistic goods. We …

Brand equity has become an important factor in buying decisions and is increasing the value
of a product because it affects customer loyalty and satisfaction. People are more likely to …

During an intensive period of several months, I have been writing this dissertation. This was
a long process for which I received very useful help. I would like to thank my supervisor, Prof …

The reduction in labor has implications for the workload, this condition can affect employee
well-being, morale and overall operational efficiency. This research aims to analyze the …

This thesis explores the conditions under which low-wage employees are expected to work
as brand ambassadors for their organisations. The practice of brand ambassadorship is …

Brand equity is commonly known as the commercial value of the brand. Studies have shown
that when a business possesses positive brand equity, it acquires many advantages such as …