Stakeholder theory: The state of the art
In 1984, R. Edward Freeman published his landmark book, Strategic Management: A
Stakeholder Approach, a work that set the agenda for what we now call stakeholder theory …
Stakeholder Approach, a work that set the agenda for what we now call stakeholder theory …
The evolution and development of arts marketing research
I Fillis - Arts Marketing: An International Journal, 2011 - emerald.com
Purpose–The purpose of this paper is to carry out a longitudinal review of arts marketing
research. Design/methodology/approach–The paper looks back at the origins of arts …
research. Design/methodology/approach–The paper looks back at the origins of arts …
New service bonds and customer value in customer relationship management: The case of museum visitors
The ability to manage customer relationships successfully provides tourism organizations
with an opportunity to increase their value proposition and obtain competitive advantage …
with an opportunity to increase their value proposition and obtain competitive advantage …
The relative importance of the brand of music festivals: a customer equity perspective
MAAM Leenders - Journal of strategic marketing, 2010 - Taylor & Francis
The aim of the paper is to examine the relative impact of tangible and intangible factors on
the success of music festivals. The paper draws on literature relating to hedonic …
the success of music festivals. The paper draws on literature relating to hedonic …
Selecting logistics providers in Thailand: a shippers' perspective
R Banomyong, N Supatn - European journal of marketing, 2011 - emerald.com
Purpose–The purpose of this research is to identify key attributes of freight logistics service
quality and to examine how these attributes impact shippers' selection of third‐party logistics …
quality and to examine how these attributes impact shippers' selection of third‐party logistics …
Relationship quality in business to business: a cross‐cultural perspective from universities
JR Segarra‐Moliner, MA Moliner‐Tena… - Marketing Intelligence …, 2013 - emerald.com
Purpose–The objective of this study is to analyse relationship quality in a business‐to‐
business context. Given that the relationship between market orientation and customer …
business context. Given that the relationship between market orientation and customer …
[图书][B] Das Unmessbare messen?
D Abfalter - 2010 - Springer
Die Wiener Staatsoper kann bei vielen ihrer Produktionen mit einer Auslastung von über 90
Prozent rechnen. Das wird nicht nur vom bald scheidenden Langzeit-Direktor immer wieder …
Prozent rechnen. Das wird nicht nur vom bald scheidenden Langzeit-Direktor immer wieder …
“Staging the past, enacting the present” Experiential marketing in the performing arts and heritage sectors
T Conway, D Leighton - Arts Marketing: An International Journal, 2012 - emerald.com
Purpose–This paper seeks to investigate experiential marketing as a potential strategy for
cultural attractions operating in a highly competitive leisure marketplace …
cultural attractions operating in a highly competitive leisure marketplace …
From receiving to achieving: The role of relationship and dependence for nonprofit organisations in corporate partnerships
K Lefroy, Y Tsarenko - European Journal of Marketing, 2013 - emerald.com
Purpose–The goal of this study is to examine the influence of resources provided to
nonprofit organisations by corporate partners on the achievement of nonprofits' social and …
nonprofit organisations by corporate partners on the achievement of nonprofits' social and …
The invigorating influence of relationship marketing on purchase intention in fine arts sector
Purpose This study aims to determine the influence of relationship marketing on consumer
behavior in the fine arts sector. Specifically, it examines the relationship marketing dynamics …
behavior in the fine arts sector. Specifically, it examines the relationship marketing dynamics …