Purpose Due to the high penetration of social media and mobile devices in the recent
decade, especially with the coronavirus, digital media tools have become a priority for …

Our study examines the impact of product information presentation on consumers' purchase
intention through information processing (ie, utilitarian and hedonic browsing) in the context …

It is of utmost importance for marketing academics and service industry practitioners to
understand the factors that influence customer satisfaction. This study proposes a novel …

El marketing digital ha modificado la forma de operar de los negocios a nivel internacional,
teniendo en cuenta el auge que ha alcanzado el uso de las tecnologías de la información y …

A new form of online retailing, curated subscription services, is attracting an increasing
number of consumers with their surprise elements. Extant literature has explored individual …

The application of machine learning techniques in the field of tourism is experiencing a
remarkable growth, as they allow to propose efficient solutions to problems present in this …

The study highlights the features and trends of digital marketing for international business.
To achieve these goals, the authors used a systematic approach that allows a …

The present study's main objective was to analyze and determine the impact of digital
marketing on the management of relationships with university students in times of Covid-19 …

Time series classification is an important topic in data mining. Time series classification
methods have been studied by many researchers. A feature-weighted classification method …

This work attempts to develop a novel framework to reveal the preferences of Chinese car
users from online user-generated content (UGC) and guides automotive companies to …