[HTML][HTML] Influence maximization frameworks, performance, challenges and directions on social network: A theoretical study

SS Singh, D Srivastva, M Verma, J Singh - Journal of King Saud University …, 2022 - Elsevier
The influence maximization (IM) problem identifies the subset of influential users in the
network to provide solutions for real-world problems like outbreak detection, viral marketing …

Influence maximization on social graphs: A survey

Y Li, J Fan, Y Wang, KL Tan - IEEE Transactions on Knowledge …, 2018 - ieeexplore.ieee.org
Influence Maximization (IM), which selects a set of k users (called seed set) from a social
network to maximize the expected number of influenced users (called influence spread), is a …

An improved influence maximization method for social networks based on genetic algorithm

JJ Lotf, MA Azgomi, MRE Dishabi - Physica A: Statistical Mechanics and its …, 2022 - Elsevier
Over the recent decade, much research has been conducted in the field of social networks.
The structure of these networks has been irregular, complex, and dynamic, and certain …

A survey on influence maximization in a social network

S Banerjee, M Jenamani, DK Pratihar - Knowledge and Information …, 2020 - Springer
Given a social network with diffusion probabilities as edge weights and a positive integer k,
which k nodes should be chosen for initial injection of information to maximize the influence …

[HTML][HTML] Influence maximization in social networks: Theories, methods and challenges

Y Ye, Y Chen, W Han - Array, 2022 - Elsevier
Influence maximization (IM) is the process of choosing a set of seeds from a social network
so that the most individuals will be influenced by them. Calculating the social effect of a …

Online processing algorithms for influence maximization

J Tang, X Tang, X Xiao, J Yuan - … of the 2018 international conference on …, 2018 - dl.acm.org
Influence maximization is a classic and extensively studied problem with important
applications in viral marketing. Existing algorithms for influence maximization, however …

Debunking the myths of influence maximization: An in-depth benchmarking study

A Arora, S Galhotra, S Ranu - … of the 2017 ACM international conference …, 2017 - dl.acm.org
Influence maximization (IM) on social networks is one of the most active areas of research in
computer science. While various IM techniques proposed over the last decade have …

A two-stage VIKOR assisted multi-operator differential evolution approach for Influence Maximization in social networks

TK Biswas, A Abbasi, RK Chakrabortty - Expert Systems with Applications, 2022 - Elsevier
The impact of online social networking on daily life is extending beyond personal
boundaries, becoming a tool for financial activities and even public well-being. Interactions …

Community-based influence maximization for viral marketing

H Huang, H Shen, Z Meng, H Chang, H He - Applied Intelligence, 2019 - Springer
Derived from the idea of word-to-mouth advertising and with applying information diffusion
theory, viral marketing attracts wide research interests because of its business value. As an …

Influence maximization revisited: Efficient reverse reachable set generation with bound tightened

Q Guo, S Wang, Z Wei, M Chen - Proceedings of the 2020 ACM SIGMOD …, 2020 - dl.acm.org
Given a social network G with n nodes and m edges, a positive integer k, and a cascade
model C, the influence maximization (IM) problem asks for k nodes in G such that the …