5G/6G-enabled metaverse technologies: Taxonomy, applications, and open security challenges with future research directions

M Adil, H Song, MK Khan, A Farouk, Z Jin - Journal of Network and …, 2024 - Elsevier
Internet technology has proven to be a vital contributor to many cutting-edge innovations that
have given humans access to interact virtually with objects. Until now, numerous virtual …

Applying Machine Learning in Marketing: An Analysis Using the NMF and k-Means Algorithms

V Gallego, J Lingan, A Freixes, AA Juan, C Osorio - Information, 2024 - mdpi.com
The integration of machine learning (ML) techniques into marketing strategies has become
increasingly relevant in modern business. Utilizing scientific manuscripts indexed in the …

Augmented and Virtual Reality (AR/VR) in Marketing: Developing Immersive Client Experiences to Increase Engagement

SM KM, KK Ramachandran… - 2023 10th IEEE Uttar …, 2023 - ieeexplore.ieee.org
This empirical study explores how Augmented and Virtual Reality (AR/VR) can revolutionize
marketing, emphasizing the production of immersive customer experiences that boost …

Investigating the Impact of Socia Media on Consumer Behavior in Online Fashion Retail: A Focus on Influencer Marketing and Visual Content Strategies

T Fujiwara, H Martin - Cebong Journal, 2023 - plus62.isha.or.id
This research investigates the influence of social media on consumer behavior in the context
of purchasing online fashion products. Utilizing a mixed-methods approach, the study …