Given the scarce insights around the effectiveness of different brand communication
strategies in Initial Coin Offerings (ICOs), this work, through four experimental studies …

This chapter focuses on the potential of using crowdfunding for financing sustainable
projects, that is projects aiming to extend their goal beyond market success to providing …

Purpose Sustainability-oriented projects are prevalent on crowdfunding platforms
nowadays. The relationship between crowdfunding and sustainability has attracted the …

With crises like climate change and degradation of the earth's natural habitats, human
consumption needs to become more sustainable to decrease humanity's environmental …

Crowdfunding is an emerging financial channel for entrepreneurs to finance ventures.
Nevertheless, the funding success rates of reward-based crowdfunding projects are low …

Purpose This paper analyses the factors that make fashion-product crowdfunding
campaigns successful. The authors argue that crowdfunding is an innovative and functional …

Purpose The study aims to explore language style and gender match as a key part of initial
trust among potential donors and how this leads to funding success based on the similarity …

Purpose In the context of rewards-based crowdfunding, this study aims to examine the role
of project backers as providers of knowledge inputs beyond just financial capital …

This study explores how restaurant entrepreneurs incorporate various intrinsic and extrinsic
cues into the design of reward-based crowdfunding campaigns to maximize their probability …

This paper investigates how platform design features affect the funding motivation of Muslim
users on loan-based crowdfunding platforms. Theoretically grounded in Andreoni's warm …