The importance of text mining is increasing in services management as the access to big
data is increasing across digital platforms enabling such services. This study adopts a …

Abstract Social Networking Services (SNSs) connect people worldwide, where they
communicate through sharing contents, photos, videos, posting their first-hand opinions …

Artificial intelligence (AI) has captured substantial interest from a wide array of marketing
scholars in recent years. Our research contributes to this emerging domain by examining AI …

Although scholars in management recognize the value of harnessing big data to
understand, predict and respond to future events, there remains little or very limited overview …

Many B2B firms have widely accepted AI-based chatbots to provide human-like service
interaction at different customer touchpoints in recent years. One of the objectives behind …

Fake news, or fabric which appeared to be untrue with point of deceiving the open, has
developed in ubiquity in current a long time. Spreading this kind of data undermines societal …

Advancements in recent networking and information technology have always been a natural
phenomenon. The exponential amount of data generated by the people in their day-to-day …

Purpose Data-driven marketing is replacing conventional marketing strategies. The modern
marketing strategy is based on insights derived from customer behavior information …

Hosting conversational responses on the official websites of products and services
companies is an essential marketing aspect. With Artificial Intelligence's help to make …

Browsing online reviews before selecting a satisfactory hotel has become a trend. Multiple
criteria decision making models are powerful tools to provide competitive guidance. The first …