Highlights•We outline a neurocognitive framework of creative cognition.•It focuses on the
role of memory, attention, and cognitive control.•It integrates evidence from cognitive and …

Occasionally, a solution or idea arrives as a sudden understanding-an insight. Insight has
been considered an “extra” ingredient of creative thinking and problem-solving. Here we …

What happens in our brains when we compose a melody, write a poem, paint a picture, or
choreograph a dance sequence? How is this different from what occurs in the brain when …

How accurate are insights compared to analytical solutions? In four experiments, we
investigated how participants' solving strategies influenced their solution accuracies across …

In times of uncertainty, people often seek out information to help alleviate fear, possibly
leaving them vulnerable to false information. During the COVID-19 pandemic, we attended …

Finding creative solutions to difficult problems is a fundamental aspect of human culture and
a skill highly needed. However, the exact neural processes underlying creative problem …

According to the Gestalt theorists, restructuring is an essential component of insight problem-
solving, contributes to the" Aha!" experience, and is similar to the perceptual switch …

Having a sudden insight is often associated with inherent confidence, enough for
Archimedes to run naked through the streets shouting “Eureka!”. Recent evidence …

Existing theories and frameworks generally have regarded creativity as inhering in a person,
a task, a situation, or a combination of 2 of these 3 elements. After reviewing these …

Attention is a fundamental cognitive function needed to select and focus on relevant
information. The current focus of attention is determined by our goals (ie, what we want to …