Social media influencers have become a more effective modern marketing approach used
by businesses to influence consumers' intention and attitude. This study explores this …

As a result of the advanced technological development, the businesses operations have
been involved within modern marketing activities to promote their products and services …

The main aim of this study is to examine the effects of social customer relationship
management (CRM) on customer happiness and customer retention. To achieve the study …

As it derives from information technology, the internet revolution, and their consequences for
business operations, social networking has received wide research interest. Therefore, this …

The current research main purpose is to examine the effect of digital marketing on both
value creation and customer satisfaction. The literature was reviewed for the relevant …

This study aimed to identify the impact of electronic marketing on customer satisfaction of the
insurance companies in Jordan, the researchers relied on the quantitative approach by the …

In the digital age, digital marketing affected people's lives on a professional and societal
level. The financial sector, in particular, makes substantial use of information technology that …

The aim of the study was to examine the impact of social media on purchase intention.
Therefore, it focused on Jordan-based companies operating in the women clothing sector …

The current research seeks to investigate retail online buying behaviour with the emerging
role of emotional intelligence and customer perception in the retail industry in the UAE. To …

To provide empirical evidence on improved customer happiness with the impact of
information sharing and delivery time in the retail banking sector in the UAE. The concepts of …