The purpose of this study was to analyze the effect of digital marketing on purchasing
decisions, word of mouth on purchasing decisions as well as the effect of service quality on …

This study aims to test the impact of digital marketing strategy as an antecedent on customer
outcomes (customer satisfaction, customer engagement, and customer loyalty) and the …

This is the age of digital marketing when individuals want to make decisions using digital
tools. Consequently, this study aimed to investigate the impact of various digital marketing …

Pemasaran digital kini menjadi salah satu strategi utama dalam berbagai industri karena
efeknya yang signifikan dalam menekan biaya iklan, menjangkau audiens yang lebih luas …

The main challenging issues for e-commerce operators are building trust in customers to
make purchases and gaining a suitable position in the minds of consumers to repeat …

In recent years, influencer marketing has taken over traditional brand advertisements on
social media platforms, combining word-of-mouth marketing with celebrity endorsements …

The current study looked at the effects of user-generated content (UGC) on brand equity,
brand equity on customer purchase intention, the mediating role of brand equity between …

The main aim of this study is to examine the effects of social customer relationship
management (CRM) on customer happiness and customer retention. To achieve the study …

This study aimed to identify the significant factors that affect a consumer's decision to
purchase green products by employing an extended theory of planned behavior model that …

Penelitian ini bertujuan untuk mengetahui pengaruh digital marketing terhadap customer
engagement, brand awareness dan purchase intention. Penelitian ini adalah penelitian …