The article reviews the economic organization and effectiveness of adult education using
virtual reality technologies. The main driver of the development of the immersive learning …

The study aimed to determine the impact of m-banking apps' ease of use on brand trust,
áincluding the moderating effect of users' demographic factors on that relationship. The …

The purpose of this study was to determine the effect of digital marketing on purchase loyalty
with customer satisfaction as an intervening variable on Starbucks products in Sukoharjo …

Environmental, social and governance (ESG) has recently been gaining attention as an
important consideration for corporate management strategies worldwide. Drawing on the …

To analyse the mediating effect of IT Capabilities on the Internet of Things and the e-supply
chain using empirical evidence from the automotive industry in the UAE. First, an empirical …

The hotel industry in UAE is one of the major source of revenue, competition among the
hotels is mounting every day. Therefore, the top management of these hotels needs to …

Digital platforms have become significant vehicles in supporting cultural expressions, thanks
to the increasing prevalence of technology and ubiquitous internet access. These platforms …

Failure in digital marketing strategies implementation in building information modeling (BIM)
adoption has been observed among some interior design firms. The impact of digital …

This study aimed to develop a conceptual framework that integrates both consumer-specific
and product-specific factors, with a particular focus on consumer value perceptions …

This Study aims to investigate the determinants of brand loyalty (Customer satisfaction, Price
sensitivity and word of mouth) affecting tourists' choice of five stars hotels on Jordan. The …