The beauty industry in Indonesia has experienced rapid growth since early 2020 due to high
public demand for beauty products. Skincare products with local brands have sprung up a …

The e-commerce industry has been growing with the technological advancement and the
expansion of Internet facility. People in Nepal are also aware of the facility provided by the e …

This study examines the effects of digital marketing on the purchase intention and market
performance of Small and Medium-Sized Enterprises (SMEs) in a developing market in …

What the eyes don't see, the heart doesn't buy: the Premium Motors case | Emerald Insight Books
and journals Case studies Expert Briefings Open Access Publish with us Advanced search …

Traditional marketing has shifted to digital marketing due to the highly competitive market
and technological advancements with the internet. In today's digital age, where the majority …

This study examines how digital content marketing affects consumers' intentions to make
online purchases. It tries to identify how demographic data on gender and age play a …

Sustainable economic development is a process that balances the recovery of economic
growth by considering the environmental and social impacts of society in improving the …

Technological advances make the latest innovations in marketing systems such as digital
marketing. This study aims to examine the effect of digital marketing consisting of social …

This study aims to examine whether an individual's preference for their favorite influencer
can strengthen their awareness of the advertised product and ultimately increase their …

Building and managing consumer brand relationships to foster Brand Loyalty is a challenge
for marketers. As Biscuit manufacturing is a major industry in Sri Lanka, it is essential to …