This study explores the impact of social media managers'(SMM) technical and conceptual
skills on job performance, with brand equity as a moderating factor. As social media usage …

The research in this article examines the factors that influence Purchase Intention in foreign
F&B franchises using Service Quality and Digital Marketing variables mediated by Customer …

This research aims to focus on pricing, policies and their impact on customer satisfaction in
the five-star hotels in Aqaba. The technique that was used in the present research is …

This research aims to investigate how e-commerce and digital marketing impact the
performance and sustainability of businesses. To test our hypotheses, we collected data …

Recent literature highlights the necessity of adapting conventional brand equity theories to
emerging digital business models. To fill this need, the current study proposes a brand …

Branding strategy is crucial in strengthening firms' market competitiveness. This study
examined the influence of brand equity of luxury brands on attitudinal responses and …

The research examines the impact of innovation capabilities on supply chain performance
with the mediating role of cyber resilience to provide empirical evidence from the petroleum …

The local fashion industry in Indonesia faces tough competition with imported brands, driven
by shifting consumer preferences, particularly during the pandemic. The research examined …

This research model proposed to empirically examine the impact of big data security on
digital operations with the mediating role of supply chain risk in the UAE transportation and …

Using empirical evidence from the banking industry in the UAE, this paper investigates
blockchain strategy implementation and the impact of its information sharing on digital …