This article aims to explore the impact of Social Media Marketing (SMM) on Consumer
Purchase Intentions, investigating the mediating role of the brand equity model. Additionally …

El presente estudio planteó como objetivo principal establecer la relación de las estrategias
de marketing digital con el posicionamiento de marca de los supermercados de Trujillo …

Pandemi Covid-19 merupakan salah satu pencetus untuk masyarakat mulai sadar
pentingnya konsumsi makanan sehat. Masyarakat Indonesia perlahan makin menyadari …

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh strategi pemasaran
terhadap minat beli konsumen pada kins factory. Metode yang digunakan dalam penelitian …

Penelitian menginvestigasi pengaruh digital marketing terhadap minat beli, serta menguji
peran electronic word of mouth (e-WOM) sebagai mediasi. Penelitian dilakukan pada …

This study aims to discover the role of digital influencers in the activity of public relations and
marketing on social media in Indonesia. Today, many companies use digital influencers to …

Em uma sociedade em que se observa, ao mesmo tempo, agentes que produzem e
consomem informação, o intento de obter destaque em meio a imensidão informacional …

Market demand continues to increase to become an opportunity for businesses to meet
market needs. One line of business that continues to grow is the manufacturing industry …

The consumer spectrum consists of a wide range, including the affluent, middle-income, and
low-income. This consumer shows different behaviors or motivations towards choosing …

The growing property industry in Indonesia is a very promising opportunity for property
business people, especially in Bali. But in offering property products today a new problem …